HUGO BOSS Fragrances is excited to announce the signing of American musician, actor and director, Jared Leto, as the face of its new male fragrance: HUGO Just Different – a fresh and unexpected scent designed to inspire men to see things differently, through different perspectives. Jared is also confirmed as the face of the iconic HUGO Man fragrance – originally launched 16 years ago – and will star in new TV and print campaigns for both scents rolling out globally as of July 2011
“HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.” Jared Leto “HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.” Jared Leto
Jared is renowned as one of the most digitally connected artists in the world – another trait which makes him the perfect ambassador for HUGO Fragrances, a brand which has long embraced creative digital mediums and engaged with the creative digital community. Just like Jared, the HUGO man is an avid online user, eagerly consuming the digital world and sharing his life via uploads, posts and blogs.
“As an artist, I like to embrace different approaches to communicating with my fans and one of the key ways of doing this is digitally. As a different and unrestrained medium, the digital world allows us to channel our creativity into unique ideas which engage with our audience directly.” Jared Leto